Straight from the Hornady website "Be PREPARED -- supply yourself for the Zombie Apocalypse with Zombie Max™ ammunition from Hornady®! Loaded with PROVEN Z-Max™ bullets...yes PROVEN Z-Max™ bullets (have you seen a Zombie?). Make sure your "bug out bag" is ready with nothing but the best!"
So what do you think? A gimmick? Real? Or do you believe this is nothing more than a very clever marketing campaign by Hornady?
What do we believe? Well let's just say that if you believe these are special bullets that will kill zombies, we've got a nice bridge in Brooklyn we'd like to sell you.